Textual Analyse

Rihanna 

Today we watched a video about Rihanna and her music video 'shut up and drive'. In the music video they use different camera angles, costumes, mise-en-scene.

 Today we analyzed the video. Throughout the video they film selected parts of her body deliberately to for example her feet, because there is no where else to look as it an extreme close up of her feet, we have no choice to look down at her feet and, this shows the audience bowing down to Rihanna as she is like a queen and important then us and we should respect her and envy her. 

There is a lot of mid shots as well throughout the video instead of full length shots there is only, 1 or 2 of these this is to show parts of Rihanna that people look at conforming to the stereotype of woman and how they are seen. The is also high angle shots looking down at the girls working and Rihanna and low angle shots looking up and Rihanna to say she has power over us, and it far more important.

The costumes both conform and challenge the stereotype of women mechanics as some of the woman are not wearing correct clothes and wearing shorts and not fixing the cars just leaning over the and the camera is filming this we conforms to the stereotype of women not knowing a lot about cars and, just being objects to men however it does challenge it as well because, we see some of the women in overalls which men where when fixing cars so it shows that are fixing them and do know what they are doing.  

The costumes in the video challenge and conform to the image of women and how they are seen when Rihanna steps out of the car we see the red high platform heels, electric green cropped trousers and pure white top with lost of jewelry this shows to sides to her the red shows danger and they are leopard, print which shows she is aggressive and animal and scary but the white top shows purity and kindness but when she turns around we see the top is ripped all the way down so it conforms to the animal in her and the way she acts. Then we see her in really tight shorts and leather studded jacket which shows this flirty side to her and kid of a biker chic look and lastly we see her in a dress but its a short dress and she is singing in dark, damp masculine place. 

Through out the video we first saw an establishing shot which shows where it was being filmed and its a masculine video with some famine parts added in.

The lyrics to go with the song but it is a twist as some people might think she is talking about cars but she is talking about men and women and there attitude towards each other and this is why it is a very aggressive and flirtatious video.