Results of Target Audience

Results of Target Audience

Below is the results from the online target audience we did we all posted links on facebook or twitter and asked people to given answers to the questions we asked about music video's to help us with idea's, we took some of the answers given into thought. Comments such as "calm, sad, lonely, natural we believed that the individual would be lonely, so we decided part of our music video would have "no colour and have flash backs to show her life is colourless without him" and te flash backs to show all the fun times they had.

Some of the shoots we would have the individual "singing in the park" (Diana) "holding a guitar" (Gavin) which is conventional for a music videos, since it is an instrument. The park would symbolise nature, which would relate to the lyrics "all your true emotions shining through" true emotions can be seen through nature as it is natural.

Colours which people said they would associate with the song 'Wait' by Amanda Kaletsky would be
"sky blue" (Natasha) as it symbolises a calm, natural type of image. Others said "green, as it shows growth like in a forest" (Gavin) and "grey" (Guy). These colours are potential candidates to be present within our music video.

Editing of Vox pops

Here is some of the images of us editing the Vox pops that we filmed.

Planning Schedule

Planning Schedule

This is a screen shot of the planning schedule we have made for our music video. We made a schedule to plan everything we need in order to be organised. This is to ensure that everything goes smoothly on the two chosen days to film.   

Vox pops

Below is the Vox pops that we did to find out what people though about music video 's and we asked them to answer the following questions:

Do you watch music video's?
What do you like about music video's?
What makes a great music video?
Where do you watch music video's?
What is your favourite music video?

Key Music video conventions

What is a digipak?

A digipak is a patented style of compact disc or dvd packaging , and is a registered trademark of AGI Media trademark.

Digipack Analyse of Taylor Swift

The front cover shows Taylor very calm and happy , the bright colours attracts your attension and becuase her eyes are dark, they are more noticable, wich connects to the song which is beautiful eyes. It also has an image of the artist,there name and what the song is called.
The back cover concentrates more on Taylor's eyes which is what then connects us to the song, they stand out becuase of the white back ground. The colours chosen are bright,bald and she uses the same font for her name and it looks like she has signed it to make it connect to the audience as they would reconise it more.

The CD brings all the colours toether making the digipack as one and it creates and statment and stands out more to then the back cover. She has used the same font through out the album cover but chnaged the colours around on each piece to make it flow better and make it stand out more.

Emil Nava

Emil Nava case study

Emil began as a runner for film production companies and worked for Blink productions and now freelances for OB management. After working as a runner graduated to assistant director (A.D.) where he would manage the video shoots. He signed to academy who are the biggest music video production company, then worked for between the eyes and niw works mainly for Pulse.

Emil has now begun to make adverts, which generally have a far higher budget and production values but which allow for less creative freedom.

At his busiest Emil has made 24 music videos in one year, when he began shooting videos for independant labels the budget would be as low as £5,000 to 310,000, his msot expensive video to date has been Jessie J and the budget was £160,000.

Emil's budget was for the band kid britsih and the track our house, the budget was £20,000 and was in Manchester for one day using local people as the cast, it to9ok two - three days to edit and 10 days for pre-production, this demonstrates the very tight timescales involved.

OB Management

OB Management- work as aganets for music video directors, there aim is to:

Nurture talent
Work with production companies
Work with record labels
Match the right director to the right artists

Some of the production companies are:

Pulse films
Rocket
Agile films
Friends
Wonda

Emil Nava's video's

Paloma Faith-30 minute love affair

Paloma Faith-Picking up the pieces

Ed Sheeran- Lego house

Jessie J- Do it like a dude

Emil's Top tips

Use extreme close up on faces whereever possible, do not shoot whole
of video in medium shot/long shot, an example is Sinead O'Connor-Nothing compares to U.

Jamie Thraves

Jamie Thraves case study

Jamie Thraves is a director who went to university and made short films there, he used award winning short film as 'calling card' to get a 'foot in the door' with the video production company factory films, he started by shooting three very low budget music videos, and these coast about £5,000 each.

The process:

A commissioner from a record label sends a track to 5-10 directors, the directors then each submit a treatment, this stage is unpaid, then the director who has submitted the best treatment is then commissioned to make the video, only then is the director paid.

As can be seen for many directors in the business it is a precarious existence where their livelihood is dependent on each commission.

Jamie Thraves submitted treatments for his two best known videos and each was accepted.

1. Radiohead-Just £100,000 budget and was shot in three days

2. cold play the scientist £200,000 budget and was also shot in three days.

One of Jamie Thraves most recent video's is Japanese popstars-song for Lisa, the video cost about £20,000 and was shot in 2 days.

Jamie has used the music video's to get into the film business, so far he has shot three features:

1. The low down
2. The cry of the owl
3. Treacle Jr

Jamie's top tips

Use the lyrics but try not to be too literal, most importantly go with the emotion of the lyrics.

Target Audiance

What is included on a digipack?

Key conventions-digipack Below is a list of key conventons which i put in wordle. WWW.Wordle.net

Top 10 Music video's of all time

At number 10 is - Nirvana Smells like teen spirit
At number 9 is -  Madonna Vogue
At number 8 is - The verve Bitter sweet symphony
At number 7 is - Billie Jean
At number 6 is - Robbie William's Rock DJ
At number 5 is - Madonna like a prayer
At number 4 is - Queen Bohemian rhapsody
At number 3 is - A-ha take on me
At number 2 is - Peter Gabriel Sledgehammer
At number 1 is - Michael Jackson thriller

Music video success criteria

How might we measure the success criteria of a music promo video?

Word of month
Number of hits on youtube
How many times shown on television
Amounts of publicity
Downloads (legal/illegal)
Charts
CD'S sales

It is worth nothing how there has been a massive switch in the importance of youtube from television channels such as MTV.
Most viewing of music video's now appears to be online.

An example of a music video which has been successful by the use of internet and youtube is gangnam style, this is because it was online and everyone heard about it and we continue to watch it as it funny and entertaining.

Brainstrom

The image above shows the brainstorm that we did for are music video.

Preliminary Task "Don't go breaking my heart"

"Don't go breaking my heart"

When doing the preliminary task I learned how to lip sing in a music video and the production of a music video, I learned that you have to film several takes and sing out loud to make sure you're doing the correct mouth movements and you get into the rhythm of the song so you don't have to have the paper in front of you. Also we learned that when you're doing the takes for the video not to leave caps, as this loses momentum and you forget words so we continued filming and re-doing the video until we was happy so I knew the words of my heart and didn't lose momentum.

After filming the music video-post production this is what we did after filming. We firstly uploaded are video on to apple imac. To edit our video we used Final cut express. We used layers to layer the film so we could cut vertically and I used the taggle clip overlayers which is where you take a piece of the video and lift it up on the timeline then it will play that part then go back to main timeline. This is how we managed to cut from one singer to other and both together  I used the pen tool to highlight the part what we needed to edit and then locked it in so it could be changed. We used the markers to mark on the track/clip and lift it up on the timeline using taggle tool and we matched them up to the lip singing was in time with the actual music video. Lastly I learned how to remove the audio, using the link selection tool to the song fades out.

After analysing the music video I think we edited it really well and the lip singing was excellent however sir did seem to be putting more energy and enthusiasm into the video them me. So for are actual video we will get someone who is confident singing in front of people and someone who isn't confused singer and performing in front of people. We will also continue to use the different angles of camera as this worked well and do the filming several times with no caps as this worked well and i didn't need the paper.

All that I have learned doing this preliminary task i will take on board when i do my actual music video and i will remember all the things that worked well ion the video and what problems we had so we don't repeat them but overall i think I learned a lot from doing this preliminary task and it did give me more confidence.

Information on copyright

Copyright is when someone produces a song/product ect and then saying its copyrighted, which means that no one else can copy their idea as they had it first.

Another definition of what copyright means:

"A copyright is a set of exclusive rights granted by a state to the creator of an original work or their assignee for a limited period of time upon disclosure of the work. This includes the right to copy, distribute and adapt the work. In most jurisdictions copyright arises upon fixation and does not need to be registered.

The purpose of a music video

The purpose of a music video is to advertise and promote the song they are singing. The video is created to appeal to a wider audience and a variety of fans. The more you promote your music video the more fans you will have and this will help to widen your fan base and you will have more of a chance of being a successful singer/artist in future.

Advertisement- You need to advertise the music video as it draws attention to the music/song and it illustrates the song, and by advetissinf you ate appealing to a visual audience and it expresses on individual emotions as the song tells a story and markets an image to the audience.

it also promotes the artist and the single or album the artist has created, by watching the video it will persuade the audience to by the cd/download the song and this will raise the audience awareness or profile of the artist/group.

Amanda Kaletsky Music video

This is Amanda Kalestsky on  the show "Alive with Clive". This was very helpful as we were able to watch her body language during the video, and come up with more ideas of what our video should look like.

Artist Profile

The name of are artist is Amanda Kaletsky, who is from Bethany,CT, Uniteted States and the music she sings is pop,soul and indie.

Here is a brief profile about are artist:

Amanda songs are tastfully built around passion and melody. She was influenced by people like Joni Mitchell and Carole King, her introspective music ranges from sultry blues inspired red love songs to power- driven pop hits, all carried by her emotional vocal preformaces. Amanda has solded over 2,000 copies and is in radio rotation from Northest to Hawaii. Surrounded by love of music at an early age, Amanda trained as a classsical violinist from the age of four. At the age of 13, she broadened  her focus by learning guitar and  piano, and began developing her vocal skills with nationally recognized Elm City Girls Choir.  

 

Music video lyrics/what song is about

 The song is about that delicate time at the beginning of a
relationship, when you're unsure if you want to move forward, and is
about asking the other person to wait for you to figure it out. The
beginning is always scary, having to take down walls you've built up
over years to let the other person in, and you hope they'll give you
the time you need.

If I had to climb
The highest mountain
Alone, across the sea
Would you way for me
With no word, no answer
Tell me would you wait for me

Cuz I have broken down my barriers
Taken down my walls
Let down my fortress for you

You can't find yourself in somebody else
But they can help you see
All your true emotions shining through
To the heart of me

Cuz I have to go now, for a time
And I don't know how or when
But if you tell me to, I'll come back for you
Just tell me you will wait for me

Cuz I have broken down my barriers
Taken down my walls
Let down my fortress for you

You can't find yourself in somebody else
But they can help you see
All your true emotions shining through
To the heart of me

Cuz I have broken down my barriers
Taken down my walls
Let down my fortress for you

You can't find yourself in somebody else
But they can help you see
All your true emotions shining through
To the heart of me

And you can break my heart in a million ways
But please not tonight
You can be who you want to be
But be it with me
Be you with me

Music Video

Below is the email I sent to Amanda Kaletsky asking her if we could use her music for our music video. Below is the conformation and the email Miss Thompson sent to her telling her what we was going to be making a video and we are waiting now for the lyrics to her song.

Editing to the beat

Today we had to create a video and edit it to the beat. I found this very difficult and i did get close to the beat and I think I was on the beat once or twice. I Learned that it takes a lot of time and effort to edit to the beat and this has influenced our choice of song for our music video.

Above is a screen grab of how I edited it.

100 greatest music video's

In the 100 greatest music videos number 24 is the song "No Surprises" by Radiohead in 1998. The music video features the lead singer of the band Tom York. The whole video is filmed in an extream close up of his face in a tank and the water slowly rises it took a long time to film this video as he had to hold is breath and unable to at first. In the end he was able to. 

100 greatest music videos

In the 100 greatest music videos number 73 was the song "Wheres your head at".  The video consists of real monkeys in the video and the bands face is edited in and they play a varity of intruments. The music video was actually shot in a Mental Hospital with actual monkeys it was very hard to film the video as the monkeys got angry and fustrated.

100 greatest music video's

In the 100 greatest music videos number 44 is the song "Cant get you out of my head" by Kylie Minogue. The Video is about how kylie has mattured into a young women and it talks about how she is obsessed and shows her being in control..

100 Greatest music video's

 Today we watched Elton Johns video "I want love" which came in at number 88 in the 100 greatest music video's created by channel 4 and was released in 2001 however it was not sung by Elton John. This song was lip sung by Robert Downey Jr as Elton John hated making music video's. Robert Downey Jr has to come out of rehabilitation to make the video then he went back in when it was finished.

100 Greatest music video's

Today we carried on watching the 100 greatest music video's number 87 by Talking heads with "one in a life time" which was released in 1981. This has abstract movement in the video. The man in the video all dances in all different directions it shows us that we are coasting through like and go from one thing to another and later in life we will look back and wonder what happened, and this is what talking heads is trying to get across in his video.

100 Greatest Music Videos by Channel 4

Part of our research for our music video's is to watch the 100 greatest music video's . Below is the list of the 100 music video's we will look at over the next few weeks . This list was created by Channel 4.

The list OF 100 greatest music video's:

1) Michael Jackson: Thriller
2) Peter Gabriel: Sledgehammer
3) A-ha: Take on Me
4) Queen: Bohemian Rhapsody
5) Madonna: Like a Prayer
6) Robbie Williams: Rock DJ
7) Michael Jackson: Billie Jean
8) The Verve: Bittersweet Symphony
9) Madonna: Vogue
10) Nirvana: Smells Like Teen Spirit
11) Coldplay: The Scientist
12) Michael & Janet Jackson: Scream
13) Pink Floyd: Another Brick in the Wall
14) Christina Aguilera: Dirrty
15) REM: Everybody Hurts
16) OutKast: Hey Ya
17) Blur: Coffee & TV
18) Beyonce: Crazy in Love
19) Madonna: Material Girl
20) Gorillaz: Clint Eastwood
21) Queen: I Want to Break Free
22) Justin Timberlake: Cry Me a River
23) Britney Spears: ...Baby One More Time
24) Radiohead: No Surprises
25) Madness: Baggy Trousers
26) TLC: Waterfalls
27) David Bowie: Ashes to Ashes
28) Foo Fighters: Learn to Fly
29) Electric Six: Gay Bar
30) Weezer: Buddy Holly
31) Eminem: Stan
32) Chris Isaak: Wicked Game
33) U2: The Sweetest Thing
34) The White Stripes: Fell in Love with a Girl
35) Sinead O'Connor: Nothing Compares 2U
36) Red Hot Chili Peppers: Give It Away
37) Guns N Roses: November Rain
38) Fatboy Slim: Weapon of Choice
39) Pulp: Common People
40) Missy Elliot: Get Ur Freak On
41) The Spice Girls: Wannabe
42) Bjork: It's Oh So Quiet
43) Dire Straits: Money for Nothing
44) Kylie Minogue: Can't Get You Out of My Head
45) Aerosmith: Crazy
46) Adam & the Ants: Prince Charming
47) The Prodigy: Firestarter
48) Johnny Cash: Hurt
49) Jamiroquai: Virtual Insanity
50) Paul Simon: You Can Call Me Al
51) Run DMC & Aerosmith: Walk This Way
52) Massive Attack: Teardrop
53) Wham: Club Tropicana
54) Daft Punk: Around the World
55) Fatboy Slim: Praise You
56) Eminem: Without Me
57) Meatloaf: I'd Do Anything for Love (But I Won't Do That)
58) The Cure: Close to Me
59) Abba: Knowing Me, Knowing You
60) Eurythmics: Sweet Dreams
61) The Prodigy: Smack My Bitch Up
62) Blur: Parklife
63) George Michael: Outside
64) Bjork: Human Behaviour
65) Aphex Twin: Windowlicker
66) Bob Dylan: Subterranean Homesick Blues
67) The Beastie Boys: Sabotage
68) Madonna: Ray of Light
69) Frankie Goes to Hollywood: Two Tribes
70) The Police: Every Breath You Take
71) Bjork: All Is Full of Love
72) Robert Palmer: Addicted to Love
73) Basement Jaxx: Where's Your Head At?
74) Wu-Tang Clan: Gravel Pit
75) Duran Duran: Rio
76) The Beatles: Strawberry Fields
77) MC Hammer:  Can't Touch This
78) Godley and Creme: Cry
79) New Order: True Faith
80) Radiohead: Just
81) Ultravox: Vienna
82) 50 Cent: In Da Club
83) Shakespear's Sister: Stay
84) The Boomtown Rats: I Don't Like Mondays
85) Sid Vicious: My Way
56) The Streets: Fit But You Know It
87) Talking Heads: Once in a Lifetime
88) Elton John: I Want Love
89) Smashing Pumpkins: Tonight Tonight
90) The Pet Shop Boys: Go West
91) The Specials: Ghost Town
92) Herbie Hancock: Rockit
93) The Rolling Stones: We Love You
94) Bonnie Tyler: Total Eclipse of the Heart
95) The Cardigans: My Favourite Game
96) So Solid Crew: 21 Seconds
97) Cornershop: Brimful of Asha
98) Bronski Beat: Smalltown Boy
99) Supergrass: Pumping on Your Stereo
100) Musical Youth: Pass the Dutchie

Our artist

I have a friend who is a singer and we asked her  if she would like to be the singer in are music video and she said yes. Over the summer we have been looking at music from different sits eg. unsigned.com   We will have to email artist and get permission to use the music then we will contact them and get the stuff we need for the vedio.

Finding the right music

For our project we will find music non-copy right music from websites such as www.unsigned.com or www.youtube.com. We will look on these websites for idea's and non-copy right music which we would email the artist manger and write an email asking if we would be able to use there music for are video. We would need to tell them what school we are from, what year we are in ,names, what are idea is for the video.

NON-copy right music

Copy right is a legal concept which gives the person who made the music or work the exclusive rigths. Generally, it is "the right to copy", but also gives the copyright holder the right to be credited for the work, to determine who may adapt the work to other forms, who may perform the work, who may financially benefit from it, and other related rights.
This is important becuase it means that people can just take other peoples work and take credit for it they haev to have permission from the original persons whose work it was.
The problems that we might have with this in the project we do is that it might take alot of time to contact artist about there music to find out if we can use it or not.

some of the information used was from www.wikipedia.com

My favourite music video

My favourite music video is Cascade "summer of love", this is my favourite video becuase its about summer and going on holiday with friends and meet new people and having a good time and partying all night and having a good time and when summer comes around I love this video becuase its energetic and gets me in the mood for summer.

The Brief

My task this year is to make a music video which is going to last up to 5 minutes. Also part of my coursework I will need to create a 'digipak' which is a cover for a CD and also a magazine 'digipak'.

Welcome

Welcome to my A2 music video coursework blog,this blog will chart my progress of my portfolio as i start my coursework.